LEARN DIGITAL MARKETING

Become a champion in digital marketing

Digital Marketing Course Overview

Course Title: Mastering Digital Marketing

Course Duration: 1 Month

Course start month : October, 2024

Course Description:

This comprehensive digital marketing course covers the fundamentals and advanced strategies to succeed in the digital landscape. Learn how to create and execute effective digital marketing campaigns, drive traffic, generate leads, and convert customers.

Course Outline:

Module 1: Digital Marketing Fundamentals

1. Introduction to digital marketing

2. Marketing mix

3. Digital marketing channels

4. Target audience analysis

Module 2: Search Engine Optimization (SEO)

1. Keyword research

2. On-page optimization

3. Technical SEO

4. Link building

Module 3: Pay-Per-Click (PPC) Advertising

1. Google Ads fundamentals

2. Campaign setup and targeting

3. Ad copywriting and optimization

4. Budgeting and bidding

Module 4: Social Media Marketing

1. Social media platforms (Facebook, Twitter, Instagram)

2. Content creation and calendar planning

3. Paid social media advertising

4. Influencer marketing

Module 5: Email Marketing

1. Email marketing fundamentals

2. List building and segmentation

3. Email campaign creation and automation

4. Email analytics and optimization

Module 6: Content Marketing

1. Content strategy and planning

2. Blogging and article writing

3. Video marketing and YouTube optimization

4. Podcasting and audio content

Module 7: Analytics and Measurement

1. Google Analytics setup and tracking

2. Data analysis and interpretation

3. Conversion rate optimization

4. A/B testing and experimentation

Module 8: Digital Marketing Strategy

1. Digital marketing mix

2. Campaign planning and execution

3. Budgeting and resource allocation

4. Team collaboration and communication

Module 9: Mobile Marketing

1. Mobile marketing fundamentals

2. Mobile-friendly website design

3. Mobile app marketing

4. SMS and MMS marketing

Module 10: Advanced Digital Marketing Topics

1. Artificial intelligence (AI) and machine learning (ML)

2. Voice search optimization

3. Podcasting and audio content

4. Virtual and augmented reality (VR/AR)

Module 11: Digital Marketing Tools

1. Google Trends and Keyword Planner

2. Ahrefs and SEMrush

3. Hootsuite and Buffer

4. Mailchimp and Constant Contact

Module 12: Capstone Project

1. Develop a comprehensive digital marketing plan

2. Execute and measure campaign performance

3. Present final project to instructor/peers

Learning Outcomes:

1. Understand digital marketing fundamentals

2. Develop effective digital marketing strategies

3. Execute and measure digital marketing campaigns

4. Analyze and optimize digital marketing performance

Target Audience:

1. Marketing professionals

2. Business owners and entrepreneurs

3. Digital marketing specialists

4. Students and career changers

Prerequisites:

1. Basic computer skills

2. Internet access

3. Familiarity with marketing concepts

Certification:

Upon completing the course, students will receive a certificate of completion in digital marketing.